Alex Benbassat | Senior Product Designer

PlayStation & Activision

On the founding team that designed PlayStation Portal’s system software, from pre‑hardware concepts to the best‑selling PS5 accessory in the U.S. in 2024. Previously led UI on Call of Duty. Now designing and building AI products.

Let’s talk

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Inspired by my biometric patents.

FEATURED WORK

PlayStation Portal

System software for a handheld that streams PS5 games over Wi-Fi.

Senior Product Designer · 2023

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Call of Duty Companion App

Squads, stats, and rewards that keep players connected between matches.

Lead UI Designer · 2018 · 8.1M+ downloads

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Modern Warfare II Combat Record

A player’s career stats and match history, with every detail one press away.

Lead UI Designer · 2022

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Call of Duty League schedule with match results and team standings

Call of Duty Telescope

Native-feeling web screens inside Call of Duty, updated without a game patch.

Lead UI Designer · 2020–2022

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Trinity

Exploring haptics across film, music, and gaming.

Senior Product Designer · 2024 · R&D concept

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Blender

Connecting shared tastes, entertainment, and real-world plans.

Senior Product Designer · 2025 · R&D concept

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ABOUT

I trained to design objects. I ended up designing the software inside them.

I’m happiest early, before anyone has decided what a product is. That’s where I did my best work at PlayStation, on Portal and in R&D exploring haptics and heart-rate gameplay. Now I’m doing the same with AI products I design and build myself.

More about me

RESULTS

8.1M+

Companion App downloads

4+ stars across 500K+ ratings

PS5 accessory of 2024

PlayStation Portal, by U.S. dollar sales

Patent filings

3 granted as sole inventor

1st

PlayStation Hackathon, 2024

Biometric real-time feedback concept

CONTACT

Let’s connect.

Open to product design roles in AI, immersive technology, and complex systems.

Email me

Product Designer. Systems Thinker.

Product Designer. Systems Thinker.

Product Designer. Systems Thinker.

FEATURED WORK

PlayStation Portal

PlayStation Portal

Call of Duty Companion App

Call of Duty Companion App

Modern Warfare II Combat Record

Modern Warfare II Combat Record

Call of Duty Telescope

Call of Duty Telescope

Trinity

Trinity

Blender

Blender

ABOUT

I trained to design objects. I ended up designing the software inside them.

I trained to design objects. I ended up designing the software inside them.

I trained to design objects. I ended up designing the software inside them.

CONTACT

Let’s connect.

Let’s connect.