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About

About

I’ve been designing products since 2008, with the last nine years in games and consumer technology: five at Activision and four at PlayStation.

I studied industrial design at California College of the Arts, expecting to design physical objects. I ended up designing the software inside them. So I tend to treat the hardware, the interface, and the service around it as one product.

I’m most at home early in the process, when a product is still taking shape. I prototype in Figma and code, using tools like Claude and Cursor, so people can try an idea instead of just reading about it.

At PlayStation, I developed original R&D concepts and pitched new product ideas to teams across Sony. Most of that work was interaction design and quick prototypes, and it contributed to 13 patent filings, including three granted US patents where I’m the sole inventor.

I’ve been designing products since 2008, with the last nine years in games and consumer technology: five at Activision and four at PlayStation.

I studied industrial design at California College of the Arts, expecting to design physical objects. I ended up designing the software inside them. So I tend to treat the hardware, the interface, and the service around it as one product.

I’m most at home early in the process, when a product is still taking shape. I prototype in Figma and code, using tools like Claude and Cursor, so people can try an idea instead of just reading about it.

At PlayStation, I developed original R&D concepts and pitched new product ideas to teams across Sony. Most of that work was interaction design and quick prototypes, and it contributed to 13 patent filings, including three granted US patents where I’m the sole inventor.

Open to product design roles in AI, emerging technology, and complex systems.

Open to product design roles in AI, emerging technology, and complex systems.

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Experience

Experience

Experience

Jul 2022 – Jun 2026

Jul 2022 – Jun 2026

PlayStation

Senior Product Designer

Mar 2021 – Jul 2022

Mar 2021 – Jul 2022

Activision Blizzard

Expert UI Designer

Jul 2017 – Mar 2021

Jul 2017 – Mar 2021

Activision Blizzard

Senior UI Designer

Apr 2014 – Jul 2017

Alex Benbassat Design

Senior Visual Designer

Apr 2016 – Apr 2017

7 for All Mankind

Senior Graphic Designer

Mar 2015 – Apr 2016

BCBGMAXAZRIA GROUP

Graphic Designer

Jan 2013 – Apr 2014

Qualcomm

Visual Designer

Game credits

Game credits

Call of Duty: Modern Warfare II

2022

Call of Duty: Vanguard

2021

Call of Duty: Black Ops Cold War

2020

Tony Hawk’s Pro Skater 1 + 2

2020

Call of Duty: Modern Warfare

2019

Call of Duty: Black Ops 4

2018

Get in touch

Get in touch

Alex Benbassat

Senior Product Designer

© 2026 Alex Benbassat

Alex Benbassat

Senior Product Designer

© 2026 Alex Benbassat